What is motion design?
Motion design (or animation design) Is a audiovisual creation technique Which consists of animate graphic elements to bring messages to life. It combines graphic design, typography, illustration, 2D (sometimes 3D), sound design and narration to create animated content that is short, powerful and adapted to digital technology.
Motion design refers to setting static visual elements in motion. Unlike traditional video, it does not necessarily involve filming. It is based on graphic compositions (texts, icons, illustrations) animated with rhythm and fluidity to deliver a clear and engaging message.
What is motion design for?
Motion design is used for Explain a product, concept, or service, in a synthetic and dynamic way. It is particularly effective for:
- improve the Understanding a message
- capture attention quickly on social networks
- increase retention rates On a landing page
- strengthen thebranding with an animated visual universe
The components of a motion design animation
A motion design project is based on several layers:
- one script structured narrative
- one graphic style coherent (flat design, clear line, pictograms, characters...)
- one smooth animation and rhythmic (transitions, effects, movement)
- one Sound design worked (music, sound effects, voiceover)
The whole thing gives life to an impacting and professional video that is easy to consume.
What formats for what use?
Motion design is versatile : it adapts to B2B and B2C uses, in horizontal format for YouTube or trade shows, or vertical format for TikTok, Instagram and Reels. It can be integrated into a social media strategy, a conversion tunnel, a commercial presentation, or even a interactive onboarding.
Do you have a product to launch? A service to promote? A brand worth telling? We translate your ideas into compelling motion design videos.
Custom creations
Thought for your audience and your image
Fluid visual narration
Fast-paced and engaging
Adapted combinations
In all formats and digital channels
Fast production
Creative and technical support at every stage
Motion design: our achievements
Discover some motion design videos made by us:
Our approach & methodology
Creative brief & goals
Definition of targets, channels and the message to be transmitted.
Script & art direction
Writing a script, creating the storyboard and defining the style adapted to the target.
Design & animation
Design of graphic elements, smooth and rhythmic animation, integration of sound effects.
Delivery of the final product
Export optimized for all media: social networks, websites, digital signage, etc.
Our commitments & guarantees
At Immersiv Element, we are committed to:
Deliver a professional, fluid and powerful animation
Respect your deadlines and guarantee a turnkey delivery
Supporting you from design to distribution
Offer content that enhances your message and your image
Our aim? Make each motion design video content that highlights your product to your audience.
FAQ — Motion design
What is motion design?
For what purposes is it useful?
What is the ideal length of time?
Can I add a voiceover or music?
H3: What formats do you deliver?
We create motion design content that captures attention, clarifies messages and reinforces your brand image on all your digital media.
