Special effects at the service of your image
Les special effects, also called visual effects (VFX or FX), are visual effects overlays applied to the video to create an atmosphere, simulate an action or visually enrich a shot.
They have become a standard in high end videos, whether it is commercial, cultural or event communication.
What is the purpose of FX in communication?
Special effects allow you to:
- Reinforcing visual impact of a video without shooting new images
- Illustrating innovation, creativity or the technological dimension of a brand
- Create immersive worlds consistent with the identity of your project
- Streamline the rhythm and narration through integrated graphic transitions or animations
- Highlighting key information about your concept and/or product
What types of special effects can you incorporate?
We use a wide range of techniques:
- Particles, lights, explosions
- Simulations of fluids, smoke, water
- Fracture effects, vegetation
- Add items and characters
- 3D integration into real video
- Glitch, Holographic, or Cyberpunk Effects
- Advanced tracking and compositing
- Deleting or retouching annoying elements in the image
In what contexts should FX be used?
The special effects fit perfectly into:
- One Product video Innovative
- One institutional film with high added value
- One event video or festival teaser
- One architectural video mapping
- One artistic or immersive production
- Clips, short films and feature films
FX yes, but smart
At Immersiv Element, FX are never there to “impress” without meaning.
They are thought of as narrative tools and graphs, at the service of the fund. The aesthetic remains elegant, legible and consistent with the universe of your brand.
Do you have a product to launch? A service to promote? A brand worth telling? We sprinkle your ideas with compelling FX that generate emotion, attention, and conversion.
Custom visual effects
Designed to enrich the image without overloading it
Advanced technicality
Tracking, rotoscopy, compositing, calibration
Creativity and mastery
In the integration of special effects
Global support
from the initial idea to the distribution strategy
FX: our achievements
Discover some FX made by us:
Our approach & methodology
Creative brief & goals
Understanding of the final support, technical constraints and the desired graphic universe.
Design & DA FX
Definition of the types of effects, visual references, animated storyboard if necessary.
Postproduction & compositing
Tracking, animation, color grading, integration of 2D/3D elements, visual mixing.
Final content delivery
Export the final files in the desired format + combinations if necessary.
Our commitments & guarantees
At Immersiv Element, we are committed to:
Create coherent, subtle, and impactful visual effects
Meet your deadlines, even for complex technical renderings
Work in synergy with your team or video providers
Enhance your content without distorting it
Our aim? Make each FX & special effects video video an experience that highlights your brand to your audience.
FAQ — FX & special effects
What is the difference between FX and motion design?
Can we add FX to an existing video?
What are the production deadlines for FX?
What is the visual style of FX Immersiv Element?
What files do I need to provide to integrate FX?
With Immersiv Element, give your content a spectacular dimension. Our custom special effects are designed to reinforce your narration, enhance your visuals and make an impression, while respecting your brand identity.
