Video mapping, a projection that transforms space
Video mapping (or projection mapping) allows you to project images onto complex volumes using the surface as a narrative medium. Light follows shapes, transforms or explodes them, offering a stunning and memorable visual experience.
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What is video mapping?
It is a visual projection technique that uses the contours of a building or an object as a canvas, to project perfectly aligned animations. Mapping makes it possible to broadcast visuals, plays with perspective, depth, depth, textures and rhythm to create illusions of movement, transformation or demolition.
Also called architectural projection, or sound and light, video mapping makes it possible to transform fixed structures into animated display surfaces.
By modeling the volumes of the building and adapting the projections using specialized software, we can create visual illusions that seem to defy reality. This process is often used in digital art festivals, the night shows Or the immersive shows.
The addition of a synchronized sound design and a light show reinforces immersion, transforming the visual work into complete audiovisual experience.
Why do video mapping?
- Spectacular, immersive and memorable
- Ideal for valorize a place or a highlight of an event
- Adapted to event, institutional, brand communication or digital art
- A form ofpowerful and modern visual expression, which attracts and fascinates everyone
What types of surfaces can we map?
- Facades of historic or contemporary buildings
- Commercial windows or retail spaces
- Scenic decorations for shows, concerts, festivals
- Large objects, vehicles, sculptures, or ephemeral structures
- Immersive interiors: halls, museums, galleries, showrooms
What formats for what uses?
- Audio-visual shows for the general public
- Projections on monuments during commemorations or cultural events
- Immersive installations at festivals or exhibitions
- Scenarized commercial materials for launches, inaugurations or institutional campaigns
Do you have an event to mark? A date to commemorate? A story to tell? We translate your ideas into powerful video mapping that evokes emotion and attention.
Technical mastery
Of creation & technique
Original creations
Audio-visual synchronization
Full expertise
3D, FX, animation and sound design
Turnkey support
Artistic, technical & logistical throughout the project
Video mapping: our achievements
Discover some video mapping created by us:
Our approach & methodology
Location & technical analysis
Feasibility study, facade study, identification, 3D modeling of the building, development of the projection plan.
Representation & test
Simulation, technical setup, video projector adjustment, mapping test and artistic validation.
Broadcast
Live projection control, sound/image synchronization, video documentation of the final result.
Each place is unique
We adapt our method to its structure, its technical constraints and the desired atmosphere.
Our commitments & guarantees
At Immersiv Element, we are committed to:
Create a 100% personalized, narrative and immersive mapping
Manage artistic and technical aspects from A to Z
Work with respect for the place and real constraints
Deliver a striking visual work, technically mastered and artistically strong
Our aim? Make each video mapping an experience that captures attention and leaves a lasting impression on the mind of your audience.
FAQ — Video Mapping
Does the mapping require a specific location?
What equipment is required?
How long does a mapping take?
Can sound and effects be added?
Does it also work indoors?
With Immersiv Element, let your walls talk. Our mapping videos transform facades, spaces and objects into living and narrative supports for unforgettable visual experiences.
